
Behavior-based digital intelligence
Track click paths, hesitation, and friction automatically, with in-the-moment follow-ups. Recordings and themes compile instantly into stakeholder-ready reports.
Observe more users' behavior and understand the reasons behind the moments they get stuck.

Have people use early screens and key flows to see whether they understand features and navigation as intended.
Identify where users get stuck or feel friction—and why—across key tasks such as sign-up, initial setup, search, purchase, and checkout.
Have people complete the same tasks in your product and a competitor's to compare usage experiences and the reasons behind their preferences.
Repeat the same task before and after a redesign to verify that existing problems have actually been resolved.
Proby's AI moderator catches the moments when users get stuck or hesitate while completing tasks, and asks why. With responses from dozens of people, you can assess the frequency and severity of issues that are hard to judge in a five-to-eight-person UT and set improvement priorities with data.


Track click paths, hesitation, and friction automatically, with in-the-moment follow-ups. Recordings and themes compile instantly into stakeholder-ready reports.

Show images and videos per question. Collect users' natural reactions right in the test environment.

The interview doesn't stop at "it was fine." The AI moderator asks in real time what worked and where it felt awkward, capturing reasons behind each verdict.

Moments where users hit friction or reacted positively are turned into highlight clips. Key actions and quotes become video you can share right away.
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