Show and tell with the camera
Participants hold a prototype or package up to the camera as they react. You see what they're looking at, catching context words alone would miss.
Home Use Test (HUT)
Research that hears the live experience of real users during use
Understand real-world product experiences and the reasons behind them in detail.
HUT that captures real experiences in everyday life—not only after use
Real buyer usage reviews
Hear directly from customers who bought and use the product about their everyday habits, satisfaction and dissatisfaction, and why they continue using it.
Pre-launch prototype testing
Have people use a pre-launch product in real life and capture satisfaction and improvement opportunities right after use.
Focused evaluation of taste, scent, and feel
Explore sensory experiences—such as taste, scent, glide, and cleaning power—that can only be understood through use, together with the reasons behind them.
AI research that asks before the experience of use fades
Proby's AI moderator asks participants about their experience immediately after use and follows each sensory evaluation with questions about what made it feel that way. Because research happens in each participant's everyday environment—without home visits or focus groups—you can collect more candid, undistorted usage experiences at scale.
Ask at survey scale, retain interview depth
Participant-tailored probing questions
On the topics you want to explore, the AI follows each participant's emotional flow to dig into the deeper 'why.'
Participation with a single link
No app install, no sign-up—participants tap the link and start right away. Nothing gets in the way of sharing their experience.
Results organized in real time
Quantitative metrics and qualitative answers are organized automatically as responses arrive. Watch reactions unfold mid-study—no waiting for it to end.
FAQ