Multilingual
The AI moderator interviews in any language. Test overseas markets in one project—no local agency required.
Concept Testing
Concept testing that reveals the reasons behind surface-level answers
From first reactions to the reasons behind hesitation, validate your concept before launch.
Concept testing that finds the answers before launch
New product concept acceptance
Measure comprehension, appeal, and purchase intent, then identify the key drivers and barriers.
Design and configuration optimization
Identify which elements—from packaging and naming to key features and configurations—influence product appeal and purchase intent.
Price acceptance assessment
Understand acceptable price points, where price resistance begins, and the reasons behind it.
Advertising and communication message evaluation
Assess message comprehension, resonance, and persuasiveness, and learn which expressions and appeals drive consumer response.
AI research that reads the real reactions behind the scores
Proby's AI moderator does more than collect scores for a concept. It asks each person, in their own words, why they answered that way. By separating polite positivity from genuine enthusiasm—and pinpointing the decisive signals inside negative reactions—you get stronger evidence for pre-launch decisions.
Ask at survey scale, retain interview depth
Participation with a single link
No app install, no sign-up—participants tap the link and start right away. Nothing gets in the way of sharing their experience.
Show and tell with the camera
Participants hold a prototype or package up to the camera as they react. You see what they're looking at, catching context words alone would miss.
Participant-tailored probing questions
On the topics you want to explore, the AI follows each participant's emotional flow to dig into the deeper 'why.'
FAQ