Multilingual
The AI moderator interviews in any language. Test overseas markets in one project—no local agency required.
Segmentation & Personas
Research that reveals distinct consumers, not an average
Ask directly about differences in behavior and perception, then organize them into meaningful consumer types.
Segmentation that connects type discovery and quantitative validation in one flow
Consumer type discovery
Compare consumers' behavior and perceptions to discover meaningful types based on recurring differences.
Persona development
Bring each type to life by connecting what they think and do in specific situations with their real words and experiences.
Expansion into quantitative segmentation
Turn the types and criteria found in interviews into quantitative questions to validate the size and characteristics of each segment.
AI research that meets enough consumers, deeply enough, to define types
Proby's AI moderator interviews dozens or more consumers using the same structure, then follows up where their behavior and perceptions diverge. It overcomes the limits of small interviews that cannot define types and surveys that do not reveal what those types are, letting you move from discovery to validation in one project.
Ask at survey scale, retain interview depth
Real-time AI probing that asks why
The interview doesn't stop at "it was fine." The AI moderator asks in real time what worked and where it felt awkward, capturing the reasons behind each answer.
Auto-generated highlight clips
Moments where users hit friction or reacted positively are turned into shareable highlight clips. Gather users' key actions and quotes into video clips you can share.
Data-driven interactive analysis
Ask questions as if you're talking to your data, and the analysis flexibly reshapes to match. Get results in the direction you want, instantly.
FAQ