Participation with a single link
No app install, no sign-up—participants tap the link and start right away. Nothing gets in the way of sharing their experience.
Diary Study
A diary study that records the experience in the moment—not from memory
Follow real-life choices and behavior over days and weeks, as they unfold over time.
A diary study where daily records become a journey
Everyday behavior and context
Track everyday meals, exercise, skincare, and product use to understand how people behave and which contexts shift their choices.
Purchase and churn journey tracking
Follow the moments and reasons that change real choices—from deliberation and comparison to purchase, return, and churn—over time.
In-depth interview pre-work
Document daily life and real experiences before the main interview, so you can select participants with context or prepare more specific questions in advance.
AI research that follows everyday experiences to understand consumers in greater detail
Proby's AI moderator does more than store daily records. It follows notable answers with questions about the reason and context in the moment. Researchers do not need to review dozens of entries one by one each day; the full study period is retained in a form ready for analysis.
Ask at survey scale, retain interview depth
Show and tell with the camera
Participants hold a prototype or package up to the camera as they react. You see what they're looking at, catching context words alone would miss.
Response quality, managed by AI
It doesn't stop at "it was fine." The AI moderator throws real-time follow-ups at short or vague answers, ensuring a consistent level of depth in every entry.
Results organized in real time
Quantitative metrics and qualitative answers are organized automatically as responses arrive. Watch reactions unfold mid-study—no waiting for it to end.
FAQ