Market Research
Proby probes into responses without a fixed script, surfacing patterns so your team can spot market gaps and decide what's next.
Every customer has a story. Proby listens to all of them.
Proby talks to hundreds of customers at once, digs into the 'why' behind every answer, and turns it all into a clear, actionable report.
LIVE
Customer researchfrom start to finish in a few days
Go from one question to a complete report in hours—not weeks. Proby handles the study design, interviews, and synthesis end to end.
Input your research goal and Proby automatically designs your interview questions, structure, and facilitation guide. No need to build from scratch—get a complete draft instantly and customize only what you need.
Draft your study in minutes
Input your research goal and Proby automatically designs your interview questions, structure, and facilitation guide. No need to build from scratch—get a complete draft instantly and customize only what you need.
Any type of research. Any scale.
Concept & New Product Testing
Proby interviews hundreds of respondents to capture reactions and the reasons behind them, organized alongside quantitative metrics. Scale and depth, both covered.
Usability Testing (UT)
Proby observes behavior in real time and follows up on the why, delivering UX insights at scale with minimal overhead.
Home Usage Test (HUT)
Participants talk while using the product, and Proby asks about everything from first impressions to pain points. No home visits needed.
Diary Study
Participants open a link and talk. Proby interviews them at every entry and organizes responses by date and time, so researchers get insights without chasing anyone.
Segmentation & Personas
Proby distills real people's traits from large-scale interviews into clear customer types, building evidence-based personas you can update as the market shifts.
Brand Research
Proby captures brand associations, emotions, and trust, so you can track how your brand lives in people's minds, in real time.
Proby picksthe best follow-up question
Proby keeps the conversation moving while going deeper with the right follow-up. When it matters, you can steer it in real time from the Observer Room.
Real-time probing questions
AI follows each participant response with real-time follow-up questions. You can also design the direction of probing yourself.
Multilingual
Run interviews in multiple languages. Participants answer comfortably in their own language, and results are analyzed in the language you choose.
Recruiting
We help you recruit the right participants through vetted recruiting partners.
Observer Room
Watch interviews unfold in real time and send additional questions while the session is in progress.
Unlimited concurrent sessions
Run dozens or hundreds of interviews at the same time. No scheduling required. Participants start whenever they are ready.
Video shorts
Clip the most important moments from interview videos and turn them into a concise highlight reel.
Participants enjoy the experience, too.
No scheduling, no waiting rooms. Participants start whenever they feel ready and move at their own pace. Because it feels like a genuine conversation rather than a formal study, responses come out natural and unguarded — with far less of the bias that skews traditional survey data.
No constraints on time or place
Participate whenever it's convenient
“With AI, I can interview whenever I want. Scheduling with a person feels like a hassle.”
Female, 20s, Thailand
“I loved being able to join in whatever free moments I had after work and childcare.”
Female, 40s, Japan
“Knowing it was AI actually put me at ease — I found it easier to open up.”
Male, 30s, South Korea
No pressure of face-to-face interaction
Speak honestly without feeling judged
93%
Participant satisfaction
3–4×
Longer responses
“I naturally speak slowly. With AI, I didn’t have to feel bad about that at all.”
Male, 30s, Taiwan
Respond at your own pace
Plenty of time to think, no pressure
Participants enjoy the experience, too.
93%
Participant satisfaction
3–4×
Longer responses
No constraints on time or place
Participate whenever it's convenient
“With AI, I can interview whenever I want. Scheduling with a person feels like a hassle.”
Female, 20s, Thailand
“I loved being able to join in whatever free moments I had after work and childcare.”
Female, 40s, Japan
No pressure of face-to-face interaction
Speak honestly without feeling judged
“Knowing it was AI actually put me at ease — I found it easier to open up.”
Male, 30s, South Korea
Respond at your own pace
Plenty of time to think, no pressure
“I naturally speak slowly. With AI, I didn’t have to feel bad about that at all.”
Male, 30s, Taiwan
Frequently Asked Questions
Data security
Data Security and Privacy
Your data is safely protected
End-to-End Encryption
All data is encrypted during transmission and storage
Data ownership
Your research data is fully yours — deleted immediately on request
Access Control
Control data access with granular permission management
Multi-Factor Authentication (MFA)
Add an extra layer of security with MFA. Protect against unauthorized access with SMS, authenticator apps, or hardware security keys.
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