Single/Multiple choice
Single and multi-select, shuffled options, min/max selection limits
AI Moderator
An AI moderator that understands the goal of every question
Proby never chases a fixed number of follow-ups — it judges whether each question's goal has been met, digging deeper or moving on, entirely on purpose.
Interviews anyone can design like an expert
Design it with AI
Drop in an existing discussion guide or research doc and the AI drafts your interview guide from it. Then refine the questions and flow together, in chat.
Every respondent answers differently. Firing a fixed number of follow-ups means re-asking what was already answered or asking questions that don't matter. Proby probes until the question's goal is met — then moves on.
Multilingual interviews
Interviews run in the participant's language. In the Observer Room the conversation is translated live — simultaneous interpretation for your team — and analysis arrives in whichever language you choose.
Quantitative questions, inside the interview
Drop quantitative items right into the flow of a deep interview — the AI keeps the conversation going, collecting qual and quant in a single study.
Ranking
Read priorities as ranked lists — with top-N limits
Matrix tables
Rate every item at once on a rows-by-columns grid
Open text
Free-form answers the AI can probe deeper on
MaxDiff
Best-worst scaling for relative importance