Multilingual
The AI moderator interviews in any language. Test overseas markets in one project—no local agency required.
Market and Consumer Understanding
AI research that makes the market concrete by revealing the reasons behind the numbers
Ask more consumers directly and understand the reasons behind their choices.
Market research that understands consumers more deeply and finds the next opportunity
Category and market understanding
Understand when consumers seek out a category, what they compare, and the criteria they ultimately use to choose a product.
Purchase journey and conversion barrier discovery
Follow the path from awareness through exploration, comparison, and purchase to find the decisive factors that accelerate or stop a purchase.
Unmet needs and market opportunity discovery
Examine frustrations current products do not solve and the alternatives consumers create themselves to uncover new product and service opportunities.
Consumer type and segment understanding
Distinguish consumers with different needs and choice criteria within the same category, then understand the characteristics of each type.
Brand churn and switching analysis
Examine how consumers move between brands, and identify the triggers that drove switching and changed their choice.
AI research that finds the market's direction in more voices
Proby's AI moderator asks many consumers questions using the same criteria while following each response with questions about the reasons and real experiences behind it. It explores behaviors, purchase journeys, decision criteria, friction, and needs to build a broad understanding of the market, revealing consumer context that quantitative research alone can miss.
Ask at survey scale, retain interview depth
Participation with a single link
No app install, no sign-up—participants tap the link and start right away. Nothing gets in the way of sharing their experience.
Qualitative data, quantified into tables
Hundreds of responses are auto-classified by theme and turned into metrics and tables. Cross-tabs by attribute are generated automatically, ready for your report.
Data-driven interactive analysis
Ask questions as if you're talking to your data, and the analysis flexibly reshapes to match. Get results in the direction you want, instantly.
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