Concept & New Product Exploration
Responses are collected as spoken data, so you can gather rich qualitative insights at large scale.
Every customer has a story. Proby listens to all of them.
Proby talks to hundreds of customers at once, digs into the 'why' behind every answer, and turns it all into a clear, actionable report.
LIVE
Customer researchfrom start to finish in a few days
Go from one question to a complete report in hours—not weeks. Proby handles the study design, interviews, and synthesis end to end.
Input your research goal and Proby automatically designs your interview questions, structure, and facilitation guide. No need to build from scratch—get a complete draft instantly and customize only what you need.
Draft your study in minutes
Input your research goal and Proby automatically designs your interview questions, structure, and facilitation guide. No need to build from scratch—get a complete draft instantly and customize only what you need.
Any type of research. Any scale.
Home Use Test (HUT)
Participants show and describe the product on camera in their own space, giving you vivid in-context experience data.
Usability Test (UT)
Show prototype screens during the interview to collect both usage-flow observations and verbal feedback simultaneously.
Diary Study
Participants just open the link and speak — no separate logging needed. Data accumulates automatically by person, date, and time.
HR Recruiting Interview
The AI follows up based on each candidate's answers, and interview data is structured for easy comparison across candidates.
Proby picksthe best follow-up question
Proby keeps the conversation moving while going deeper with the right follow-up. When it matters, you can steer it in real time from the Observer Room.
Real-time probing questions
AI follows each participant response with real-time follow-up questions. You can also design the direction of probing yourself.
Multilingual
Run interviews in multiple languages. Participants answer comfortably in their own language, and results are analyzed in the language you choose.
Recruiting
We help you recruit the right participants through vetted recruiting partners.
Observer Room
Watch interviews unfold in real time and send additional questions while the session is in progress.
Unlimited concurrent sessions
Run dozens or hundreds of interviews at the same time. No scheduling required. Participants start whenever they are ready.
Video shorts
Clip the most important moments from interview videos and turn them into a concise highlight reel.
Participants enjoy the experience, too.
No scheduling, no waiting rooms. Participants start whenever they feel ready and move at their own pace. Because it feels like a genuine conversation rather than a formal study, responses come out natural and unguarded — with far less of the bias that skews traditional survey data.
No constraints on time or place
Participate whenever it's convenient
“With AI, I can interview whenever I want. Scheduling with a person feels like a hassle.”
Female, 20s, Thailand
“I loved being able to join in whatever free moments I had after work and childcare.”
Female, 40s, Japan
“Knowing it was AI actually put me at ease — I found it easier to open up.”
Male, 30s, South Korea
No pressure of face-to-face interaction
Speak honestly without feeling judged
93%
Participant satisfaction
3–4×
Longer responses
“I naturally speak slowly. With AI, I didn’t have to feel bad about that at all.”
Male, 30s, Taiwan
Respond at your own pace
Plenty of time to think, no pressure
Participants enjoy the experience, too.
93%
Participant satisfaction
3–4×
Longer responses
No constraints on time or place
Participate whenever it's convenient
“With AI, I can interview whenever I want. Scheduling with a person feels like a hassle.”
Female, 20s, Thailand
“I loved being able to join in whatever free moments I had after work and childcare.”
Female, 40s, Japan
No pressure of face-to-face interaction
Speak honestly without feeling judged
“Knowing it was AI actually put me at ease — I found it easier to open up.”
Male, 30s, South Korea
Respond at your own pace
Plenty of time to think, no pressure
“I naturally speak slowly. With AI, I didn’t have to feel bad about that at all.”
Male, 30s, Taiwan
Frequently Asked Questions
Data security
Data Security and Privacy
Your data is safely protected
End-to-End Encryption
All data is encrypted during transmission and storage
GDPR Compliance
Fully compliant with European privacy laws
Access Control
Control data access with granular permission management
Multi-Factor Authentication (MFA)
Add an extra layer of security with MFA. Protect against unauthorized access with SMS, authenticator apps, or hardware security keys.
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