Every customer has a story. Proby listens to all of them.
RESEARCH, END TO END
Draft your study in minutes
Input your research goal and Proby automatically designs your interview questions, structure, and facilitation guide. No need to build from scratch—get a complete draft instantly and customize only what you need.
FROM RESPONSE TO INSIGHT
Turn rich customer responses into comparable insights.
Customers describe their experience in their own language.
Instead of selecting a fixed answer, they share the situation and reasoning behind what they do.- 3–4X
- Longer responses
- 93%
- Participant satisfaction
- 32.5 min
- Average response time
Man · 30s 🇺🇸
“In summer mornings, I skip cream because makeup pills. I use a serum and sunscreen instead.”
Skincare routine interview“When my chin breaks out, I use a soothing pad for about ten minutes.”
Use moment · skin concern“I check ingredients, but I also look for how other people actually used it.”
Verification · decision criteria“Capacity matters, but being able to reach the containers I use most as soon as I open the door matters more.”
Refrigerator decision interview“My kitchen is narrow, so I first looked for a model with a slimmer width rather than more depth.”
Kitchen layout · installationUSE CASES
For every moment you need to understand customers.
When you need to find market and customer opportunities
Understand what customers need, where they hesitate, and the language they use to describe your product.
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Market Research
Proby probes into responses without a fixed script, surfacing patterns so your team can spot market gaps and decide what's next.
Learn moreBrand Research
Proby captures brand associations, emotions, and trust, so you can track how your brand lives in people's minds, in real time.
Learn moreSegmentation & Personas
Proby distills real people's traits from large-scale interviews into clear customer types, building evidence-based personas you can update as the market shifts.
Learn moreFAQ
Frequently Asked Questions
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